{"id":35694,"date":"2017-04-05T14:36:57","date_gmt":"2017-04-05T18:36:57","guid":{"rendered":"\/non-classifiee\/amazon-vs-retail-consumers-win\/"},"modified":"2017-04-10T11:49:05","modified_gmt":"2017-04-10T15:49:05","slug":"amazon-vs-retail-consumers-win","status":"publish","type":"post","link":"https:\/\/staging.livingstonintl.com\/fr\/amazon-vs-retail-consumers-win\/","title":{"rendered":"Amazon et la vente au d\u00e9tail\u00a0: avantage pour le consommateur"},"content":{"rendered":"<p><strong>Article publi\u00e9 le 5 avril 2017 dans JOC.com (Journal of Commerce)<\/strong><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-35674\" src=\"\/livingston-content\/uploads\/2017\/04\/24690006665_7fb227a31a_m.jpg\" alt=\"\" width=\"240\" height=\"191\" \/><\/em><\/p>\n<p><em>Par Danny Cipollone,\u00a0vice-pr\u00e9sident, ventes internes et directeur, alliances strat\u00e9giques et commerce \u00e9lectronique, Soci\u00e9t\u00e9 internationale Livingston<\/em><\/p>\n<p>Entrez dans n\u2019importe quel magasin de fournitures de bureau et vous y trouverez sans doute ce que vous cherchez \u2013 papeterie, stylos, chemises de dossiers, ordinateurs, imprimantes et m\u00eame mobilier de bureau.<\/p>\n<p>Cependant, en ligne, ce magasin est un d\u00e9taillant tr\u00e8s diff\u00e9rent. Ce n\u2019est pas simplement une repr\u00e9sentation num\u00e9rique d\u2019un magasin traditionnel. En fait, comme tous les autres grands d\u00e9taillants, c\u2019est un concurrent d\u2019Amazon, le g\u00e9ant omnipr\u00e9sent et dynamique du commerce \u00e9lectronique.<\/p>\n<p>Comme tous ceux et celles qui partent \u00e0 la recherche de produits en ligne, vous remarquerez qu\u2019Amazon vend tout. Non seulement des fournitures de bureau, des livres, de la musique et de l\u2019\u00e9lectronique, mais <em>tous les produits<\/em>. Amazon est un grand march\u00e9 multiservice omnipr\u00e9sent; ses concurrents commencent \u00e0 comprendre qu\u2019ils devraient adopter la m\u00eame strat\u00e9gie, du moins dans une certaine mesure.<\/p>\n<p>Aujourd\u2019hui, si vous d\u00e9sirez acheter des produits de maquillage, vous en trouverez probablement dans le site de commerce \u00e9lectronique d\u2019un magasin de fournitures de bureau. Et des jouets\u00a0? Essayez donc de les trouver dans le site de commerce \u00e9lectronique d\u2019un magasin de r\u00e9novation pour la maison, et il y a de bonnes chances que vous r\u00e9ussirez. Pendant qu\u2019Amazon marche sur les plates-bandes de tous ses concurrents, les magasins \u00e0 grande surface se voient oblig\u00e9s d\u2019\u00e9largir leur gamme de produits en ligne pour offrir des produits que l\u2019on n\u2019associe pas g\u00e9n\u00e9ralement \u00e0 leur marque.<\/p>\n<p><a href=\"http:\/\/www.joc.com\/international-logistics\/logistics-providers\/amazon-vs-retail-consumers-win_20170405.html\" target=\"_blank\"><button class=\"button small blue\">En savoir plus<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Article publi\u00e9 le 5 avril 2017 dans JOC.com (Journal of Commerce) Par Danny Cipollone,\u00a0vice-pr\u00e9sident, ventes internes et directeur, alliances strat\u00e9giques et commerce \u00e9lectronique, Soci\u00e9t\u00e9 internationale Livingston Entrez dans n\u2019importe quel magasin de fournitures de bureau et vous y trouverez sans doute ce que vous cherchez \u2013 papeterie, stylos, chemises de dossiers, ordinateurs, imprimantes et m\u00eame<a class=\"excerpt-read-more\" href=\"https:\/\/staging.livingstonintl.com\/fr\/amazon-vs-retail-consumers-win\/\" title=\"ReadAmazon et la vente au d\u00e9tail\u00a0: avantage pour le consommateur\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":36,"featured_media":35675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[182],"class_list":["post-35694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-experts-vous-parlent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon et la vente au d\u00e9tail\u00a0: avantage pour le consommateur - Livingston International<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon et la vente au d\u00e9tail\u00a0: avantage pour le consommateur - Livingston International\" \/>\n<meta property=\"og:description\" content=\"Article publi\u00e9 le 5 avril 2017 dans JOC.com (Journal of Commerce) Par Danny Cipollone,\u00a0vice-pr\u00e9sident, ventes internes et directeur, alliances strat\u00e9giques et commerce \u00e9lectronique, Soci\u00e9t\u00e9 internationale Livingston Entrez dans n\u2019importe quel magasin de fournitures de bureau et vous y trouverez sans doute ce que vous cherchez \u2013 papeterie, stylos, chemises de dossiers, ordinateurs, imprimantes et m\u00eame... 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