{"id":30624,"date":"2016-01-20T20:07:55","date_gmt":"2016-01-20T20:07:55","guid":{"rendered":"\/fr\/?p=30624"},"modified":"2016-01-20T20:07:55","modified_gmt":"2016-01-20T20:07:55","slug":"les-entreprises-tirent-profit-dune-approche-multicanal-constate-une-etude-de-dhl","status":"publish","type":"post","link":"https:\/\/staging.livingstonintl.com\/fr\/les-entreprises-tirent-profit-dune-approche-multicanal-constate-une-etude-de-dhl\/","title":{"rendered":"Les entreprises tirent profit d\u2019une approche multicanal, constate une \u00e9tude de DHL"},"content":{"rendered":"<p><span lang=\"FR-CA\" style=\"font-size: 10.0pt; font-family: 'Arial','sans-serif';\">Une recherche montre que les entreprises qui commencent \u00e0 <\/span><span lang=\"FR-CA\"><a href=\"http:\/\/www.dhl.com\/content\/dam\/downloads\/g0\/about_us\/logistics_insights\/dhl_trendreport_omnichannel.pdf\" target=\"_blank\"><span style=\"font-size: 10.0pt; font-family: 'Arial','sans-serif';\">exercer leurs activit\u00e9s selon une perspective multicanal<\/span><\/a><\/span><span lang=\"FR-CA\" style=\"font-size: 10.0pt; font-family: 'Arial','sans-serif';\">, qui consiste \u00e0 utiliser des solutions informatiques et mobiles, en plus des processus traditionnels, b\u00e9n\u00e9ficieront d\u2019avantages importants par rapport \u00e0 celles qui ne le font pas.<\/span><\/p>\n<p><span lang=\"FR-CA\" style=\"font-size: 10.0pt; font-family: 'Arial','sans-serif';\">L\u2019univers de la vente au d\u00e9tail s\u2019est transform\u00e9 et le consommateur moyen a commenc\u00e9 <\/span><span lang=\"FR-CA\"><a href=\"http:\/\/www.joc.com\/international-logistics\/logistics-providers\/e-commerce-overtakes-traditional-shopping-models-dhl-study-finds_20151215.html\" target=\"_blank\"><span style=\"font-size: 10.0pt; font-family: 'Arial','sans-serif';\">\u00e0 adopter une approche multicanal<\/span><\/a><\/span><span lang=\"FR-CA\" style=\"font-size: 10.0pt; font-family: 'Arial','sans-serif';\"> pour faire ses emplettes, ce qui signifie que les entit\u00e9s tout au long de la cha\u00eene d\u2019approvisionnement doivent s\u2019ajuster en cons\u00e9quence pour maintenir la cadence, r\u00e9v\u00e8le l\u2019\u00e9tude intitul\u00e9e Omni-Channel Logistics Trend Report, effectu\u00e9e par DHL et con\u00e7ue en collaboration avec IDC Manufacturing Insights, un analyste de donn\u00e9es. Les trois canaux de vente, magasins, sites en ligne et applications mobiles, ont maintenant converg\u00e9, et les entreprises de transport doivent leur embo\u00eeter le pas.<\/span><\/p>\n<p><strong><span lang=\"FR-CA\" style=\"font-size: 10.0pt; font-family: 'Arial','sans-serif';\">Les consommateurs ont damn\u00e9 le pion aux entreprises en adoptant l\u2019approche multicanal<\/span><\/strong><span lang=\"FR-CA\" style=\"font-size: 10.0pt; font-family: 'Arial','sans-serif';\"><br \/>\nLe rapport sur la logistique multicanal a d\u00e9termin\u00e9 que pendant que les consommateurs adoptaient cette forme de magasinage, les entreprises essayaient toujours de forcer une interaction \u00e0 canal unique avec leurs clients. Toutefois, l\u2019\u00e9tude de DHL a indiqu\u00e9 que les entreprises qui ne sont pas en mesure de s\u2019adapter \u00e0 l\u2019univers multicanal perdront la capacit\u00e9 d\u2019interagir efficacement avec les consommateurs. Plut\u00f4t que de se concentrer exclusivement sur une interaction au moyen des canaux mobiles, par exemple, il est essentiel d\u2019interagir avec les consommateurs selon le moyen qu\u2019ils privil\u00e9gient. L\u2019interaction avec les consommateurs doit maintenant s\u2019\u00e9tablir \u00e0 tous les niveaux, car il s\u2019agit d\u2019une strat\u00e9gie d\u2019affaires n\u00e9cessaire contr\u00f4l\u00e9e par les consommateurs.<\/span><\/p>\n<p><span lang=\"FR-CA\" style=\"font-size: 10.0pt; font-family: 'Arial','sans-serif';\">\u00ab\u00a0Les consommateurs s\u2019attendent \u00e0 un acc\u00e8s \u00e0 l\u2019information en tout temps, \u00e0 des livraisons encore plus rapides et \u00e0 une exp\u00e9rience de magasinage personnalis\u00e9e. Les entreprises ne peuvent satisfaire ces attentes lorsqu\u2019elles utilisent une approche traditionnelle \u00e0 canal unique. Pour avoir du succ\u00e8s \u00e0 l\u2019avenir, une approche multicanal est n\u00e9cessaire\u00a0\u00bb, explique Matthias Heutger, vice-pr\u00e9sident principal, strat\u00e9gie, marketing et innovation, pour la division solutions et innovation pour les consommateurs de DHL, dans un article du Journal of Commerce (JOC).<\/span><\/p>\n<p><strong><span lang=\"FR-CA\" style=\"font-size: 10.0pt; font-family: 'Arial','sans-serif';\">L\u2019avantage de l\u2019approche multicanal<\/span><\/strong><span lang=\"FR-CA\" style=\"font-size: 10.0pt; font-family: 'Arial','sans-serif';\"><br \/>\nLes entreprises qui optent pour des processus multicanaux se retrouvent avec des avantages consid\u00e9rables par rapport \u00e0 leurs concurrents. L\u2019\u00e9tude indique que les d\u00e9taillants qui sont pass\u00e9s d\u2019un mode d\u2019interaction avec les clients \u00e0 canal unique \u00e0 une approche multicanal ont rapidement connu des succ\u00e8s. Ils ont observ\u00e9 une croissance du nombre de clients et une augmentation de leur fid\u00e9lit\u00e9, en plus d\u2019une am\u00e9lioration du roulement des stocks et de la rentabilit\u00e9.<\/span><\/p>\n<p><span lang=\"FR-CA\" style=\"font-size: 10.0pt; font-family: 'Arial','sans-serif';\">Les transporteurs logistiques, comme les d\u00e9taillants, peuvent tirer profit de l\u2019approche multicanal. Puisque le monde entier semble vouloir \u00e9tablir des communications au moyen de tous les appareils imaginables, il devient important pour les entreprises d\u2019\u00e9tablir des relations avec les clients et les consommateurs, peu importe qu\u2019ils privil\u00e9gient les t\u00e9l\u00e9phones intelligents, les ordinateurs ou les interactions en personne. Avec la mutation vers l\u2019approche multicanal \u00e0 l\u2019\u00e9chelle mondiale, la meilleure recette de croissance pour une entreprise est de le faire de toutes les fa\u00e7ons possibles.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une recherche montre que les entreprises qui commencent \u00e0 exercer leurs activit\u00e9s selon une perspective multicanal, qui consiste \u00e0 utiliser des solutions informatiques et mobiles, en plus des processus traditionnels, b\u00e9n\u00e9ficieront d\u2019avantages importants par rapport \u00e0 celles qui ne le font pas. L\u2019univers de la vente au d\u00e9tail s\u2019est transform\u00e9 et le consommateur moyen a<a class=\"excerpt-read-more\" href=\"https:\/\/staging.livingstonintl.com\/fr\/les-entreprises-tirent-profit-dune-approche-multicanal-constate-une-etude-de-dhl\/\" title=\"ReadLes entreprises tirent profit d\u2019une approche multicanal, constate une \u00e9tude de DHL\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":36,"featured_media":30292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"class_list":["post-30624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les entreprises tirent profit d\u2019une approche multicanal, constate une \u00e9tude de DHL - Livingston International<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les entreprises tirent profit d\u2019une approche multicanal, constate une \u00e9tude de DHL - Livingston International\" \/>\n<meta property=\"og:description\" content=\"Une recherche montre que les entreprises qui commencent \u00e0 exercer leurs activit\u00e9s selon une perspective multicanal, qui consiste \u00e0 utiliser des solutions informatiques et mobiles, en plus des processus traditionnels, b\u00e9n\u00e9ficieront d\u2019avantages importants par rapport \u00e0 celles qui ne le font pas. 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